On March 5th, 2015, the 85 international auto exhibition was opened, and many watch brands joined in this event, to make it more attractive. We could not only see those advanced sport cars that has the latest technology on it, we could also see their combination with watches. Many Swiss watch producers joined this event, with famous car producers, such as Ferrari, Porsche, etc.
TAG Heuer and McLaren
In this Geneva auto exhibition Heuer takes up almost 1000 square meters booth to display itself, to celebrate its partnership with McLaren for 30 years. Heuer has more close relations with auto industry, as it becomes the sponsor for many events, such as FE, Carrera Panamericana, etc. Steve McQueen, the promotion ambassador, and Jenson Button, S¨¦bastien Ogier, and Ayrton Senna will witness that horn moment, and watch itself should not be forgotten. Heuer also rolled out its new Formula 1 limited Red-Black edition. Imagine you are piloting a famous F1 race car, feel yourself piloting a car without your hands on steer. Go to Heuer’s booth, and participate in the interactions.
Hublot and Ferrari
Ferrari will present Hublot watches in its own booth. Their relationship is tied in November, 2011 when Jean-Claude Biver, Hublot’s chairman, and Luca Cordero DiMontezemolo, the president of Ferrari, sign the agreement. Their cooperation includes not only launching special edition and conduct ads promotion, they also rolled out their watches and Hublot serves as the official chronograph. Since 2011, Hublot released many Big Bang series. For example, Ferrari titanium Carbon, Big Bang Ferrari King Gold, and Big Bang Ferrari Carbon Red Magic, and we should not forget the MP-05 LaFerrari in this year’s Geneva Auto show. Hublot rolled out two great editions: Big Bang Ferrari Grey Ceramic and Big Bang Ferrari Black Ceramic. When appreciating Maranello 488 GTB car model, visitors would surely not miss the exquisite chronograph from Nyon watch producers.